Issue: Engagement

Welcome to issue two of Ludogogy Magazine – ‘Games People (want to) Play’

This issue is all about motivation. Motivation is one of the most mentioned reasons for using games in learning or gamification in work settings. But it is a very complicated concept. What really motivates some people leaves other completely cold. So for designers, motivation is definitely a non-trivial challenge.

Prepare yourself for that challenge by finding out:

How to design to please different player types
What to do if people ‘don’t like games’
Why you should keep your player smart and how to do it
Where ‘Fun’ and ‘Joy’ fit into gameful design
Much more

Stay Playful

What motivates us when we turn something into games?

12th March 2020 Victoria Ichizli-Bartels 1

Lately, games have been used as inspiration for myriads of innovations, implementations, and beneficial missions in all areas of our lives, as never before. Gamification, for example, taps into games with the purpose of positively […]

Lord McGroundwork’s Team Castle

11th March 2020 Thomas Lahnthaler & Christoph Moosburger 0

We went for a board game because we wanted players to have direct and personal interactions – an essential element for team effectiveness and success. […]

“But some people don’t like games”

11th March 2020 Terry Pearce 1

Motivating non-gamers through playful, gamelike experiences and games People who are into games and gamification often get excited about it. Yu-Kai Chou, Andrzej Marczewski and Jane McGonigal have all spoken about their passion for games […]

Why games are definitely not (just) for children

11th March 2020 Ludogogy 0

Educators (and indeed most other people) seem to be quite happy with the idea that children, and other young animals, learn from play. Felines learn hunting skills by being given food to play with by […]

A (hopefully) Simple Look at Motivational Design

11th March 2020 Thomas Ackland 0

This (I hope) will be a somewhat basic introduction to what motivational design is within the context of gamification whilst having a quick look into a design methodology that may prove useful for anyone looking […]

How Play Leads to Engagement

11th March 2020 Sufiz Suffian 0

Play, games and gamification have been used by countless organisations to increase employee engagement. This shouldn’t come as a surprise of course as employee engagement has been proven to improve employee productivity and efficiency, reduce […]

Motivating learning through meaningful choice

11th March 2020 Ludogogy 0

Nearly all the business learning games I have come across have involved teams competing by doing exactly the same thing as each other. By that I mean that they start in the same position and […]

Keeping the Player Smart

11th March 2020 Sue Baechler 0

“Your game should be a journey full of thinking of solutions and keeping the player smart.” -Tim Eckert, How Games Motivate Players ‘Keeping the player smart’ is a great way to think about learning as […]

Gamification – Good times or Exploitationware?

11th March 2020 Ludogogy 0

Gamification – there’s a lot of it about. Everywhere you look, marketeers, contact centres and HR types are publicising their latest gamification projects and talking numbers about engagement conversions, brand loyalty and so on. But […]

Hunger gamification

11th March 2020 Andrew Solomon 0

What gets you out of bed in the morning? Screaming toddlers don’t count, I’m talking about the essential you. What’s the intrinsic need, the raison d’etre, that moves you to get up, get out and […]

Killers in the Classroom

11th March 2020 Ludogogy 0

Picture the scene. You have spent weeks, creating beautifully crafted, engaging training for onboarding / hi-po fast tracking / leadership and strategy (delete as applicable). Here you are on the first day of delivery and […]

Joy in gaming & gamified experiences

11th March 2020 Albert van der Meer 0

For each person the idea of fun or joy is different. And for many, we live in a world that appears to be obsessed with the concept that all experiences must be ‘equally’ fun or […]