Gamification – there’s a lot of it about. Everywhere you look, marketeers, contact centres and HR types are publicising their latest gamification projects and talking numbers about engagement conversions, brand loyalty and so on. But […]
Games are a type of work if you think about it. We invest our time in games. We give games our attention and our mental capacities. But why do we do that? What makes play […]
One of the most prominent personalities in gamification, Andrzej Marczewski, wrote in his well-received book Even Ninja Monkeys Like to Play: Unicorn Edition, “Work is actually very similar to play and even more like games. […]
For most people there is a clear delineation between ‘Work’ and ‘Play’, and with it the sad assumption that ‘Play’ is enjoyable and voluntary, and that ‘Work’, being its polar opposite, is unpleasant, and an […]
Have you ever thought: “I want to learn to speak _____”? That same energising thought got 300 million people to try out Duolingo, a freemium tool to learn any of 36 (and rising) languages. These include little-spoken […]
Ludogogy 2022